01 / THE HYDRATION RITUAL
Hydration.
Electrolytes. Bright flavours. One slim 5 g sachet.
01 / HYDRATION
02 / FIBREYour dailyreset.
Electrolytes. Bright flavours.
A little ritual, in the making.
01 / HYDRATION
Citrus sunshine
Bright citrus.
A little sunshine in your glass.
SCROLL TO STIR THINGS UP01 - 02
DRAG THE SACHET TO EXPLORE
A LITTLE ROOM FOR BOTH
Two rituals.
Your everyday.
A bright glass of hydration.
A separate fibre mix.
Two ideas taking shape, with you.
02 / THE FIBRE RITUAL
Fibre.
About 7 g dietary fibre, from PHGG and acacia, in a 10 g stick.
A LITTLE SOMETHING TO LOOK FORWARD TO
Your ritual.
In the making.
Hydration, fibre, or a little of both. Tell us what you’d like to try and we’ll email when the drinks are ready.
Formula being finalised. No launch date yet.
No orders or payments are open.
TWO LINES. FOUR FLAVOUR DIRECTIONS.
Which way
will you go?
Bright citrus, juicy watermelon, soft lemon or simply unflavoured. Find your little ritual.
Meet the collectionHYDRATION · IN DEVELOPMENT01
Meet your little ritual HYDRATION · IN DEVELOPMENT02
Meet your little ritual FIBRE · IN DEVELOPMENT03
Meet your little ritual FIBRE · IN DEVELOPMENT04
Meet your little ritual Formula being finalised. Hydration: 15 × 5 g sachets. Fibre: 15 × 10 g sticks. Flavours and packaging are concepts; retail prices and launch dates are still to come.
Tear. Mix.
Make a moment.
Tear.
Pick your little ritual.
Mix.
Hydration: 250 mL.
Fibre: 200 mL.Sip.
Make a moment yours.
Proposed preparation. Follow the final pack directions at launch.
A simple ritual. A lot of care behind it.
CAMPAIGN VISUAL · CGIZERMATT’S JOURNEY TO OLUMI
Food is my world.
Olumi is personal.
As a nutritionist and competitive eater, I care about what goes into food and what makes it worth enjoying. Olumi is a way to bring those two sides together.
We’re creating drinks we’d want to make part of our own day. Hydration and fibre are two separate recipes, and we’re working through each ingredient, flavour and sweetness as they take shape.
Follow the journeyWhat’s taking shape at Olumi?
Two separate drinks: an electrolyte hydration sachet and a fibre stick with PHGG and acacia. Hydration comes in citrus and watermelon directions; fibre in lemon and unflavoured. Both formulas are being finalised.
Is the formula final?
Not yet. Ingredient amounts, flavour samples and final nutrition values are still being reviewed. Both lines are sweetened with allulose. We’ll publish complete details before sales open.
Can I order yet?
Not just yet. Explore the flavour concepts and choose hydration, fibre or both on the waitlist when it opens. Retail prices and launch dates are still to come; orders and payments aren’t open.
How do I prepare a sachet?
The proposed preparation is one 5 g hydration sachet in 250 mL water, or one 10 g fibre stick in 200 mL water. Follow the final preparation and serving directions on the finished pack.